There are a lot of ways to run a contest whether it’s on Facebook or some other social media platform, but for now, we’re focusing on Facebook. On Wednesday, we offered you some ideas for the kinds of contests you could host, so today, we’re going to offer ten tips to make running a Facebook contest simple and painless.
Promote the post — This should be obvious, but so often, we post something on Facebook and it languishes, falling to the bottom of the page or getting ignored by customers. Fans can’t participate if they don’t know a contest is happening. Make the post sticky so it’ll stay above everything else you post. If you’re really eager to have customers enter and are looking to grow your fan base, it might be a good time to spend a little money to promote the post. Doing so will ensure it gets seen by as many people as possible. Don’t forget to share it on your personal page, too.
Share on other social media sites — This goes hand in hand with promoting the post. Don’t forget to share on Twitter, LinkedIn, Google+, Pinterest, Instagram, and/or your blog.
Get your contestants to promote — Make sharing the post a requirement for entry. They don’t necessarily have to share on Facebook, so provide them with a few options and ask them to share a link to their post as proof they completed the requirement.
Include information about the contest in your e-/print newsletter — People might not check Facebook every day, but they probably check their email. Including it in a newsletter will drive traffic to your Facebook page and get people to enter.
Post a flyer — If you have a brick and mortar store, post a flyer. Include flyers when people make a purchase or stop in to look around.
Have official rules — Even if nobody ever reads them, it’s important to outline the contest rules and regulations, just in case any issues arise.
Let people know it’s not sponsored by Facebook — Facebook doesn’t promote contests and they don’t host them, so be sure to let entrants know that you and/or business is the only sponsor of the contest.
Email the winners — It’s common practice to post the winners’ names on Facebook, but as mentioned above, not everyone checks Facebook every day, so be sure to email the winners with information about how to claim their prize. Generally, if a winner doesn’t respond with 48-72 hours, a new winner is chosen.
Make it simple to participate — Don’t make entrants jump through a lot of hoops to enter the contest. Keep it simple and you’ll likely see way more entries.
Evaluate — When the contest is over and the prizes have been claimed, evaluate the outcome of the contest. Did you see increased traffic? Did your fan base grow by any significant amount (remember, even one new fan is significant!)? What went right? What went wrong? Give yourself a pat on the back for a job well done and see what you might be able to do differently next time.
Do you have any tips for successful Facebook contests?