Social media is a very effective tool to use for promoting events. “11 Steps for Promoting Your Life Event with Social Media” describes many ways to boost the visibility of your event.
A few tricks to implement before your event are to create a webpage for that specific event, create a unique hashtag for the event and make an engaging promotional video. During the event, encourage people to take photos and videos and post them with the hashtag. Take your own videos and post on your social media accounts wtih the hashtag. Host a contest or giveaway promoted via social media that starts during the promotion period and continues during the event.
After the event, it’s important to update your webpage with pictures and videos, and publish blog posts and Facebook posts about the event as promotion for your next event.
Read the full article here:
11 Saavy Steps for Promoting Events with Social Media