Individuals and business owners alike should be aware of these 7 social media blunders avoid when posting content on social media platforms. Understanding these concepts can help maintain followers and increase the success in your business.
1. Spamming Followers: No one enjoys experiencing an information overload or newsfeeds clogged with back-to-back posts. Try spacing out posts so that followers will be more likely to read and engage with content.
2. Keeping Inactive Accounts: On the other extreme, not posting frequently enough or leaving inactive accounts open is another social media blunder. If a social media pages are going unused, try to reevaluate their purpose and if they are beneficial to you. Use it or lose it!
3. Not Analyzing the Data: It’s important to analyze how posts are performing in order to consistently improve performance on social media. Questions to ask yourself based on collected data include: When do your post receive the most engagement or the most traffic? Why did one post out perform another?
4. Valuing Quantity Over Quality: The more followers does not always mean the better. Building a quality base of followers takes patience and willingness to produce quality content that your audience deems useful. Quality readers or followers are engaging in material by actively liking, sharing or commenting on your content or reading/viewing your content.
5. Not Keeping an Editorial Calendar: Editorial calendars help to keep posting consistent on social media. It can be difficult to stay on track without a schedule. Keeping an editorial calendar is also essential to strategically posting content across social media platforms.
6. Selling Before You Give: Before asking for your audience to purchase a product or a service, it’s important to have free content. Give free content to build trust with customers before expecting them to open their pocketbook.
7. Grammatical Errors: While the occasional misspelled word will likely be forgiven by your audience, consistent grammatical errors may begin to erode trust between you and your readers. To avoid this last social media blunder, read posts out loud to hear errors that you may miss during the proofreading and editing phase.