Profiles of the BrightZone Team
Terry Retter is a graduate of Stanford University (BS & MS), with an MBA from UCLA. He has an engineering background and has had a successful career with multiple large companies, including McDonald Douglas, Hughes Aircraft, Petrolane, DHL International. He recently retired from PriceWaterhouseCooper (PWC) and has started and managed several small businesses. His most recent endeavor was Your Smart Kitchen, an Internet retailer specializing in high end cookware, cutlery and appliances.
He is unique for someone of his generation in that he has an advanced understanding of social media and the specific value each site can bring to a business where many of his contemporaries are asking what is Facebook.
He currently consults with PWC regarding emerging technologies and their implications for business. Terry has provided strategy and marketing coaching for small business for the last several years through the Somersett Small Business Alliance .
Terry is well-versed in extracting and articulating the value offering of businesses and using that as the foundation for developing a social media marketing program to get this message to the targeted audience. The online marketing program complements the overall business marketing and business objectives and identifies efficiencies that reduce both cost and time involved. He is well-versed in effective cash flow utilization to ensure monies spent on marketing and social media are cost effective and provide a tangible return on investment for a business.
In addition, Terry has associates, both locally and nationally, that provide additional market research and business development skills along with content development and technical support that may be needed to further develop and implement the programs that are identified.
BrightZone is a small business and the skills within BrightZone make them uniquely qualified to assist your small businesses in becoming more successful in reaching business plan objectives.