What is Google Analytics?
Analyzing large sums of data can be daunting. Extracting meaning from those numbers can be an even more difficult. With tools such as Google Analytics, you can gain a better understanding of the data about your small business website and how to increase its performance. With Google Analytics you can decipher how your customers found your website, what content they looked at, and much more. Most importantly, this free software will give you the ability to respond to this data in order to optimize the performance of your website.
Why Insights are Key to Improving Performance
Google Analytics helps to create “insights” or measured feedback about how your website is performing to help improve your small business. These insights include, but are not limited to:
• How many people visited my site today?
• How much time did they spend on my site?
• What pages did they look at?
• Did visitors share any information found on my web page?
• Did they get to the pages I wanted them to?
In order to improve website performance, it’s crucial to understand if your content is producing the goals you want. Google Analytics will help you understand what visitors are doing so you can make adjustments to your website that will move visitors closer to the objectives you want.
What are the Features of Google Analytics?
There are a number of features that you can use to gain detailed feedback about how potential clients or customers are interacting with your website. For example, “Flow Visualization” is a feature that analyzes audience characteristics and behavior. This feature allows you to monitor what pages visitors frequently land on and which they most frequently leave from. Based on this information, you may choose to redesign a page that visitors frequently use to exit to make it more appealing.
Google Analytics also provides real time reporting on how many visitors are currently viewing your page, Traffic Sources reports on how visitors are finding your website. Additionally, you can receive date from social media channels that lets you assess how people interact with the content you are posting and determine if they are progressing to your website and achieving the objectives you want. This social media integration with Google analytics is pretty easy to deploy and include the primary sites of Facebook and Twitter along with many others.
By understanding the insights regarding the behavior and actions of your visitors, you can make informed decisions on how to adapt your actions on social media and you website in order to better reach your goals.