Odds are good you know about the ins and outs of having a Facebook account by now. Pretty much everyone you know probably has an account, whether they’re active on the site or not. In your various Facebook activities, you’ve probably liked a page here and there – maybe for a restaurant or a favorite band. Those are what’s known as fan pages. Facebook’s terms of service roughly state that an individual cannot run a personal page for their business. They have to create a fan page for posting business related content.
You may be confused by fan pages and personal pages. A fan page, as defined above, belongs to a business or other inanimate object, like a book, musical group or movie. Many celebrities have fan pages, run by agents or managers. Having a fan page allows their fans to keep up with them while maintaining a sense of privacy.
Creating a fan page is pretty easy. Click on the arrow in the far right corner of the top of the main Facebook page (once you’ve logged into your personal account). From the drop down menu, select create page. From there, you can select what category your business falls under. Once you’ve done that, just follow the steps to get the page set up. You can invite your friends to like the page, which they’ll do or not. It’s important to go through your friends list periodically and make sure you’ve invited everyone. This can usually be done every few months or so, or after you go through a period of making a lot of new connections.
Having a fan page is a great way to promote your business without bombarding your friends and family with information they might not be interested in. Likewise, it’s a great way to make connections with non-friends and non-family members without having to spill your entire personal life to a bunch of strangers. There’s going to be some cross-over, of course, but fan pages allow you to keep your work life pretty separate from your personal life.
With a fan page, you can share your own content (from your blog), as well as content from other.