As with all other social media sites, there are pros and cons to Google+. Although not exactly the same in all ways, Google+ and Facebook are very similar to each other, although there are some significant differences that some business owners may consider negatives. We’re sharing a few of those differences here today – take them for what you will, whether that’s positively or negatively.
Facebook: You can find people you already know here. It’s a coin toss whether those people will be interested in your business. There will probably be some who are, but more likely most people won’t be.
Google+: It’s easier to meet new people here. You can follow people/businesses without requesting to do so and the follow doesn’t have to be mutual, although it’s nice when it is.
Facebook: There is limited interaction here. You can join groups to connect with people, like the pages of other businesses, but you’re limited to sending messages to people as a method of communication.
Google+: Everything is one place – group chats, video chats, groups, messages, email, etc.
Facebook: Content goes to everyone, regardless of relevance. When you share something business-related, you are sharing it with all of your friends, something that may not always be appreciated, even when spamming friends and family isn’t your intention.
Google+: It’s much easier to share relevant content. You can target who see which posts when.
Facebook: This site has more users, both registered and active (900 million+ registered; 500 million+ active)
Google+: There are still fewer users on the site, both registered and active (170 million+ registered; 70 million+ active)
Facebook: Users have to sift through content to figure out what’s relevant or not.
Google+: The content is more visible, allowing users to see what’s relevant and important to them.
Do you have any pros and cons for Facebook vs. Google+?