Have you ever been confused about when, where, or how to use a hashtag? When Twitter jargon is understood, it can be an exciting place to start conversations with customers or professionals in your field.
When used strategically, Twitter can be a way to advertise new products and services to a targeted audience and be a way to engage with customers that will help build trust in your brand.
What are hashtags and trends?
Hashtags are a way to search for a specific word or phrase in social media posts. Facebook, Instagram and other large social media platforms also use hashtags as a way to search for related material. Once a large amount of people begin using a hashtag, a topic is said to be “trending.” In this way, Twitter sets the stage for the potential to share a conversation all around the globe.
Using hashtags on Twitter can expose you to new customers if they search a hashtag that you use in your tweets.
Using trends to start conversations with customers
If a topic is shown as “trending” on Twitter, you may think of ways to incorporate that hashtag into your own tweets if it is relevant to your posts. By doing this, you have the opportunity to engage in local, national, or global conversations that will gain you new targeted followers.
You can also start your own hashtags that are designed to engage followers and advertise products or services that your company provides. Here are some tips to keep in mind when starting your own hashtag:
• Keep it short and sweet. Tweets are limited to 140 characters per post, therefore hashtags should be simple and easy to remember.
• Decide whether you are targeting local, national or a global audience and plan accordingly.
• Ask yourself: Is my target audience likely to find my products or services based on my hashtag?
Twitter can be a powerful tool to engage with followers and gain exposure to a large demographic. Whatever your goal is for your business, knowing how to use hashtags and trends will help you reach a larger audience.