“How to View Marketing Metrics the Right Way” suggests that you can’t determine the effectiveness of a digital advertisement simply by checking the number of clicks the ad receives. The next step to determining effectiveness is use metrics which track the amount of people who are exposed to an ad and become clients later, even if they did not click that ad right away. There are also times when people are exposed to an advertisement but you will not be able to measure its effectiveness.
However, not being able to directly measure an ad’s effectiveness does not mean it’s not effective—you must assess the bigger picture. Our you achieving your business objectives?
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How to View Marketing Metrics the Right Way