LinkedIn is a strange world when compared to other social media sites. It’s definitely not as straightforward as Facebook or Twitter, or even Instagram and Pinterest. Yet, it’s beneficial for you to have an account, both personally and as your small business. Setting up a LinkedIn account is pretty straightforward, so we’ll skip that for the time being and just share some tips for navigating the world that is LinkedIn.
Be patient. There’s definitely a little bit of a learning curve. Take your time setting up your profile and look at what others are doing to make their profiles stand out above the crowd. There’s a paid option on LinkedIn, but generally, you don’t need to go pro.
Fill out your profile as completely as possible. This might be a bit uncomfortable at first, especially if you’re starting your business while still working at your regular job. But the more information you provide, the easier it is for you to make connections.
Use the endorsements and testimonials. If you had a great boss at your job during college, take a moment to write a brief testimonial about him or her. You don’t need to be flowery or over the top, but a few kind sentences can go a long way, especially if they might be helpful to you as you start your new business.
Join groups. It’s good networking karma to be involved and help others as you want them to help you. Don’t spam the groups, but interact and get to know people in your field.
Do you have any tips for using LinkedIn?