LinkedIn can be a great way for small businesses to get exposure, especially when they’re just starting out and are looking to target more specific audiences. On the flip side, it can also be great for more established businesses to refresh their target audiences and get a leg up on the competition. Here, we offer three easy ways to use LinkedIn for your small (or any size, really) business.
Set up a business page. This is similar to that fan page you created on Facebook to promote your business, but on LinkedIn, you’ll be able to target a more concentrated audience and not get buried by all the other stuff in peoples’ newsfeeds. Company pages are important to helping people find and get to know your business. Company pages are a great place to share blog posts you’ve written or relevant content you enjoyed from other sources.
Use it for market research. What other businesses are in your niche? What kinds of content are they sharing? Get involved in groups and participate in the conversation. It’s a pretty safe bet that other businesses are experiencing the same trials and tribulations you are (or they already have and can offer sound advice to help you find a solution).
LinkedIn has ads. When you’re first starting out, that might be the better option for your advertising dollars versus Facebook where things tend to get lost in the shuffle. Look at where and how other businesses are advertising. Figure out how to best spend your advertising dollars.
Do you have any tips for small businesses wanting to get involved on LinkedIn?