Facebook advertising can be a great way to spread the word about your business. They’ve written a much better guide to using the service than anyone else could, which you can find here.
We’ll look at some of the pros and cons of Facebook advertising today, instead.
If you have a fan page, you’ve probably noticed that your reach varies widely from post to post. Sometimes six people might see a post, while the next day 75 people might see a different post. Facebook has designed their algorithms to do this so that people will use their advertising service to increase the reach of their posts.
1. Increased reach. Boosting a post will allow more of your fans to see it, which will increase the chances of people commenting and liking the post. When a person likes and comments on a post, it shows up in their newsfeed, allowing their friends to see it as well.
2. It’s affordable. You can pick how much you want to spend each day and how many posts you want to boost. According to Bohlsen, for as little as a quarter you can get 1000 impressions on your posts.
3. Demographic-specific targeting. You can pick while age group you target, whether men or women see your ad, what education level your demographic is, etc.
1. There’s not as much as organic reach when you pay for people to see and interact with your post. You’re pretty much forcing people to see your post.
2. Facebook ads require constant and consistent monitoring. It can be time-consuming until you get the hang of managing the ads. The (hopefully) increased interaction will mean more comments to respond to and more questions to answer. This isn’t necessarily a bad thing, but it needs to be planned for accordingly.
Do you use Facebook ads? What do you think the pros are? What about the cons?