In the 21st century and beyond, we as individuals spend a lot of time on social media. You would think that social media, itself, is a great tool for driving business but this is simply not the case. Email has proven to be the more effective tool to reach customers who are willing to listen. The author states that only 1% of his social media audience sees the majority of his material while nearly to 30% of his email followers will open and read it. This is an opportunity for an enormous business growth.
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Social Media Is a Waste of Time Without Building an Email List