Every business is going to have a different customer base. Sure, there will likely be some crossover among businesses, but everyone has a niche and someone, somewhere is going to need to take advantage of your services at some point. But how do you find your ideal customer? There are a few things you can do:
Consider your products from the customer’s point of view. How can what you’re providing help a potential customer? If you provide social media management, what deliverables can you offer the client? Think about it in terms of helping them build a bigger fan base, offering content that is useful to their current fan base and will draw in new customers. What sort of return on investment can you offer?
Create your own ideal customer. How old are they? What level of education do they have? What are their hobbies? Do they have children? What might their disposable income be for purchasing products and services from you? If you can think in terms of what your customer’s desires and needs are, you’ll be much better equipped to provide products and services they’ll be likely to purchase.
Are there specific benefits your customer is trying to obtain from the products and services you’re offering? What can you offer a customer that the competition might not be able to? Figure out what needs you can satisfy with your products. You may even need to take it one step further to stand out from the crowd. Don’t be afraid to think outside the box when it comes to offerings for your customers – you never know what someone will find necessary, leading them to you.
Find out where your ideal customer lives. This goes with creating your ideal customer. Do they live in a city or a small town? Do they own a home or rent? Maybe they live in an apartment and lease space in a co-working situation to get out of the house when they need to focus on their business.
When is your ideal customer shopping for products and services? Do they buy twice a year – spring and fall or summer and winter? Do they travel to find new products (this might fall under the living category, but maybe they visit trade shows or attend conferences?) Consider your buying season, if you have one, and take that into account. Ask colleagues what their buying habits are.
Figure out the customer’s buying strategy. Every customer is going to be different. Maybe they only have a certain amount of money to spend each quarter or each year. Maybe they’re only looking for specific things at specific times of the year.
Above all, consider these things separately and together and don’t be afraid to think outside the box.
How do you determine who your ideal customer is?