Telling a story is not always the best way to sell.
There are times when marketing professionals obsess over telling a story when there is not always a story to tell. Story telling is a key way to get your message across but realize it is not the only way.
There are times when business must sell to be successful. There are other times it is better to teach about the product or answer a question related to why a customer needs the product.
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The Problem with Storytelling in Content Marketing