“Word-of-mouth” is a powerful way for small businesses to gain new customers. Yelp is a website that uses the power of word-of-mouth by posting reviews for businesses. Customers can leave feedback about companies and whether they would recommend their services. Yelp can be a great way to build a positive reputation and increase brand recognition. Small business owners can follow these five easy tips when using Yelp:
1.Create a detailed Yelp profile – A Yelp profile should be as detailed as possible. The profile should have multimedia including photos a large variety of photos. It is also essential to have contact information including the business number, website, and address so that potential customers can easily contact the business. This is important because people may be persuaded to do business with a company after visiting the Yelp website.
2. Utilize positive reviews – Highlight positive reviews from Yelp across multiple platforms to help build a stronger brand. Customers are more likely to do business with companies that have a long track record of positive reviews and happy clients. Positive reviews can be placed on business websites, in newsletters, or even displayed inside the business for customers to read.
3. Consider buying advertisements – A small business owner should consider purchasing advertisements on Yelp to gain more visibility to potential customers.
4. Ask for feedback on social media – Business owners can ask for Yelp reviews on social media platforms such as Facebook, Twitter, Instagram and Youtube. By encouraging followers to post reviews of a business, it helps to develop a stronger reputation online. It’s likely that followers are already supporters of the business and will be more likely to leave a positive review.
5. Learn from criticism – No business is perfect. A business owner should use critical reviews on Yelp as a learning opportunity. Constructive feedback from customers can be used to improve business practices and help the company thrive in the long run. It’s important to pay special attention to recurring or similar grievances from feedback on Yelp. Set a goal to improve upon these aspects to increase customer satisfaction.