With the new year fast approaching, you’re probably thinking about some unique selling propositions for 2015 that will help sky rocket your business and make you even more successful than you already have been. But as the year winds down, you may feel like you’re out of fresh ideas. Here are three ways to find unique selling propositions for the new year:
Research. You’ve probably already done quite a bit of research for your business, but now is the time to do just a little bit more. Do some research to see what’s new in the industry you’re in. See what customers are looking for, see what industry leaders are doing (which will help you figure out how to potentially become an industry leader yourself), see what customers are saying about products similar to yours. One simple way to do research is to send out a survey to your current customers, offering them a discount on their next purchase.
Analysis. Now that you’ve done the research, look at everything you’ve found and see how it will work best for you. What can you do to make the propositions you’ve found work for your business? How can you increase your customer base? Do you need to find a mentor who’s already an industry leader in some other industry but can provide the skills and guidance you need to become a leader in your industry? Do as much up-front analysis as you can before you begin creating products.
Call to Action. This is a call to action for you and for your customers. How can you be actively working toward new customers, new products, and new learning? How can your customers help you? Look at what other people are doing to create unique selling propositions and emulate that. You don’t have to outright copy them, and you really shouldn’t, but find a way to make what they’re doing work for you and your business.
How have you figured out your business’ unique selling propositions?