Contests and surveys are popular among small businesses and large businesses alike. Take a look at the receipt next time you eat at a sit-down restaurant. There’s probably a survey at the bottom of the receipt with a prize that ranges to a discount on your next meal or the chance to win $1,000. You probably wonder if anyone actually wins that $1,000. Someone’s got to, obviously, but millions of people enter those sorts of sweepstakes.
Anyway, the point is this: contests and surveys can help you gauge how well your customers like your services, what they might be looking for in the future, and give you a bit of an idea about how you’re doing when it comes to customer service. Here, we give you five ways to use contests and surveys to draw in more customers and keep your current customers coming back.
Ask a specific question to take the pulse of your customer base. Don’t make it a yes or no question, though. Make sure to ask something open-ended that will get people talking to you (and to each other). You never know where a question or conversation will lead.
Capture sales leads. Ask questions about what customers are looking for based on your current offerings, as well as what they might be looking for that you may not offer just yet.
Evaluate customer satisfaction. This is quite possibly the most important survey you can take. People tend to be really honest on these sorts of surveys, where they’re asked to rank how they feel they were treated, among other things. This will help you gauge where you have room to improve and where you might need to let up a bit to focus on improvement.
Why not tie surveys and contests together, offering some sort of prize for a random survey taker? You can offer a free consultation, big discounts on services, or something along those lines. People love to win and there are lots of random number generators online to make choosing a winner easy.
If you’ve recently created a new product or service, but aren’t sure what to call it, why not hold a contest to let your fans/customer base name it? The winner could get a free product or discount off their next purchase.
How have you used contests and surveys for your small business?