What is your content strategy? There are lots of options available.
This graphic from Content Marketing Institute and MarketingProfs’s research for 2016 issustrates the number of channels that can be used in your content management strategy. And many companies use a lot of these options.
The key is to build your content strategy to leverage your strengths and resonate with your audience. If this seems like too much to undertake, then obtain some outside help to manage and implement your content programs.
Published in an earlier blog was a plan for a content strategy that was developed by Heidi Cohen and you can find that plan here:
You do need a content marketing plan that is integrated and coordinated with your business strategy and objectives to ensure the you achieve appropriate results.
For assistance with either the development or implementation of your plan, contact me.