Everyone has to advertise their business in some form or another. You’re aware of the traditional methods and probably have a good grasp of Facebook advertising and what it entails. There’s a new kid in the game, though, and that’s Twitter advertising. It’s not created for just anyone, as Facebook ads are. Rather, Twitter advertising is geared toward brands who already have some level of visibility, but want to increase their exposure to a new demographic.
There are three types of promoted advertising on Twitter: promoted tweets, promoted accounts, and promoted trends. With tweets, you can highlight certain tweets to promote to a specific demographic. The promoted tweets will show up in their newsfeed with what the rest of the people they’re following have posted. Promoted accounts will show up as recommended accounts to follow, based on other follows, search results, and favorited tweets. Promoted trends allow a hashtag to start trending without it needing to get there by itself.
Twitter ads are very targeted. Once you’ve created an ad campaign, Twitter pays attention to what users are searching for, who they’re following, etc. and targets the ads within those demographics. You can also choose your target market, ensuring your ad has the widest reach.
As with any sort of advertising campaign, it’s important to do your research before making the decision about where to spend your advertising dollars, but there are three good reasons to consider Twitter advertising. We talked briefly above about a couple of them.
Visibility: Twitter advertising opens you and your business up to a whole new demographic, a whole new market. People who may not have know you existed before are suddenly seeing your promoted tweets in their newsfeed. Perhaps they retweet or favorite some of them, which leads to the user seeing your account in their “who to follow” suggestions. Now they’re following your account, which leads them to your blog and/or website. Suddenly, you’ve got a new customer and they spread the word to their friends.
Lead Generation: This goes along with visibility, but Twitter advertising can provide you with potential customer contacts who might subscribe to a blog or newsletter, or contact you for a consultation.
Drive Traffic: Often, Twitter is just a check in point for people. They’ll scroll through their newsfeed while they’re waiting in line at Starbucks or sitting in the waiting room at the doctor’s office. They might favorite or retweet a few things. The key here is to make what they’re favoriting or retweeting compelling enough that they’ll come back to it when they’re back at their desk and click through to the blog post or website link they saved. Promoted tweets and trends are great ways to do this.
Have you used Twitter advertising before? Do you have any tips and tricks for those who might want to try it out?