You’ve heard the stories about climate change and how some expect it to change the world. Have you also heard about the consumer change which is currently having a major impact on all businesses as consumers change the way they buy? Do you make restaurant reservations online instead of calling? Do you shop online for clothes because it is easier than going to the mall? Do you prefer companies that offer real value to you rather than just a product you can buy anywhere?
If you answered yes to any of these questions, you are likely part of a shift in consumer values behaviors that are beginning to have a major impact on businesses, both large and small. These changes will affect your business sooner than you think.
As we see demographics change in Northern Nevada with the arrival of Tesla and the related infrastructure companies that service their new site, we will begin to see more educated and knowledgeable consumers move into the area, who have come to
expect more than most local businesses are offering. They are customers who have lived where there is more choice and personalized service from companies, who really want their business, thanks to changing technology.
A new generation of consumers will expect the same here in Northern Nevada. If they cannot find the product and service levels that meet their expectations they will look elsewhere. It won’t take long to determine which local companies are willing to step up and meet the challenge. Those that do win — the others will lose and likely not be in business in five years.
Today, with the growing popularity of social media and e-commerce sites coupled with the increasing influence of so-called millennial consumers, we appear to be seeing a shift in consumer values and buying patterns.
Is your company current in linking your conventional and social media marketing? Do you have a clear understanding of who your best customers are? Do you know how to reach similar potential customers on social media? If not, you should consider developing a plan now before the world passes you by.
BrightZone can help you do this.